Welcome to Friv9. It’s time to rethink how you shop for a sofa.
Friv9 offers a hybrid online/in-store experience, putting you in full control of your sofa shopping experience and delivering a made-to-order product, customizable by the inch.
Until now, finding a new sofa meant traipsing from one store to another, comparing colors and sizes and eventually settling for something that wasn't quite right. Making such a big purchase online seems risky and, in both cases, delivery can take up to 12 weeks. Returns are cumbersome, to say the least.
Friv9 changes that with a fully-integrated, multi-platform shopping experience that gives you exactly the sofa you want.
Peruse the website using custom-designed software or visit the pilot San Francisco store to become familiar with BenchMade's eight collections in styles ranging from ultra-modern to classic and contemporary. Each style, customizable by the inch – including sectionals, chaises and corner sofas – ensures you'll find the sofa to fit your space, not the other way around.
Our stores are purposefully designed to fit within just 800 square feet of space and includes a minimal but inviting lounge area facing a wall of eight mounted sofas. A large robotic arm fetches each sofa, giving you the opportunity to sit on and feel it.
Our stores display just one version of each style, but the customer-controlled software lets you choose your exact size in every variation and orientation, on our in-store app or from home.
Have fun with the robotic arm, and use it to check out each sofa. Take home fabric swatches in a wide variety of interchangeable colors and textures.
If you’re still unsure about size, print a full-scale paper floor plot to take home and make sure your sofa is a perfect fit. So if you get home from the store and discover the floor plot squeezes the coffee table, just log into your Friv9 and adjust the size of your sofa.
All sofas are manufactured at the BenchMade-owned factory in Los Angeles using regionally-sourced materials. Orders are delivered within two weeks and white-glove delivery is always free.
By creating a seamless transition between the online, retail, ordering, and manufacturing process, Friv9 will reinvent the way you shop for sofas.
Made in the U.S.A.
If you think your new sofa is comfortable, think of the added comfort you'll have knowing it was made in the U.S.A.
Conceived by a team of design experts in San Francisco and constructed by hand in Los Angeles, every BenchMade sofa contains materials sourced close to home whenever possible. The alder hardwood in the sofa frames comes from deep green forests in Washington State and the foam in the cushions is manufactured in Los Angeles without flame retardants.
The facility turns each custom order into a handcrafted work of art with sturdy construction, precise tailoring and durable, stain-resistant fabrics.
Sofas are carefully packaged and delivered white glove within two weeks. So you no longer have to wait 6 to 12 weeks for a standard-size sofa in a standard color coming from who-knows-where. With Friv9, you know what you're getting and where it comes from.